Collection: Products

As I Am Classic Curl Clarity Shampoo – 237 mlA gentle yet effective clarifying shampoo crafted for curly and coil textures. Powered by coconut, amla, and tangerine...

As I Am Classic “So Much Moisture” Hydration Lotion – 237 mlHydrate and rejuvenate dry, thirsty hair with this ultra-rich moisture lotion. Infused with natural oils and...

As I Am Classic Twist Defining Cream – 454 gCreate long-lasting, defined twists with this rich, flexible cream designed for curl cohesion and moisture retention. Infused with...

As I Am Curling Jelly – 227 gDefine curls and coils with this lightweight yet ultra-defining curling jelly enriched with botanical extracts. It delivers flexible hold without...

As I Am Double Butter Cream – 227 gGive your curls a luxurious moisture boost with this rich, butter-based cream. Infused with shea butter and mango butter,...

As I Am Dry & Itchy Olive & Tea Tree Oil Leave-In Conditioner – 237 mlSoothe and hydrate irritated scalps while nourishing hair with this lightweight leave-in...