{"product_id":"maxima-professional-hair-color-with-plex-technology","title":"Maxima Professional Hair Color with Plex Technology","description":"\u003cp\u003eMaxima Professional Hair Color is a permanent coloring cream featuring innovative Plex technology, designed to protect and strengthen hair during the coloring process. It is formulated with plant keratin and sunflower ceramides to nourish and provide vibrant, long-lasting color. This professional-grade product ensures brilliant shine and excellent grey coverage.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional permanent hair color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFeatures Plex technology for hair protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with plant keratin and sunflower ceramides\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers vibrant, long-lasting color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides excellent grey coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":51090981060949,"sku":null,"price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/40.png?v=1752096334","url":"https:\/\/beautyworld.co.uk\/products\/maxima-professional-hair-color-with-plex-technology","provider":"Beauty World","version":"1.0","type":"link"}