{"title":"As I Am","description":"","products":[{"product_id":"avlon-as-i-am-coco-shea-spray-120ml","title":"Avlon As I Am Coco Shea Spray 120ml","description":"\u003cp data-start=\"47\" data-end=\"140\" bis_size='{\"x\":12,\"y\":9,\"w\":576,\"h\":98,\"abs_x\":428,\"abs_y\":269}'\u003e\u003cstrong data-start=\"47\" data-end=\"100\" bis_size='{\"x\":12,\"y\":9,\"w\":334,\"h\":18,\"abs_x\":428,\"abs_y\":269}'\u003eAvlon As I Am CocoShea Spray Moisturizer – 120 ml\u003c\/strong\u003e\u003cbr data-start=\"100\" data-end=\"103\" bis_size='{\"x\":346,\"y\":9,\"w\":0,\"h\":18,\"abs_x\":762,\"abs_y\":269}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":12,\"y\":29,\"w\":566,\"h\":77,\"abs_x\":428,\"abs_y\":289}'\u003eRefresh and rejuvenate curls with this luxurious coconut and shea butter spray, enhanced by submicron technology for deeper absorption. It instantly nourishes, boosts shine, and detangles without residue. Lightweight and non-greasy, it seals in moisture and softens hair while helping protect against weather and frizz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"142\" data-end=\"161\" bis_size='{\"x\":12,\"y\":123,\"w\":576,\"h\":19,\"abs_x\":428,\"abs_y\":383}'\u003e\u003cstrong data-start=\"142\" data-end=\"159\" bis_size='{\"x\":12,\"y\":123,\"w\":85,\"h\":18,\"abs_x\":428,\"abs_y\":383}'\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"162\" data-end=\"565\" bis_size='{\"x\":12,\"y\":159,\"w\":576,\"h\":220,\"abs_x\":428,\"abs_y\":419}'\u003e\n\u003cli data-start=\"162\" data-end=\"241\" bis_size='{\"x\":52,\"y\":159,\"w\":536,\"h\":39,\"abs_x\":468,\"abs_y\":419}'\u003e\n\u003cp data-start=\"164\" data-end=\"241\" bis_size='{\"x\":52,\"y\":159,\"w\":536,\"h\":39,\"abs_x\":468,\"abs_y\":419}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":159,\"w\":472,\"h\":18,\"abs_x\":468,\"abs_y\":419}'\u003eDeeply hydrates and seals in moisture with coconut oil \u0026amp; African shea butter\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\" bis_size='{\"x\":52,\"y\":178,\"w\":406,\"h\":18,\"abs_x\":468,\"abs_y\":438}'\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"242\" data-end=\"321\" bis_size='{\"x\":52,\"y\":214,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":474}'\u003e\n\u003cp data-start=\"244\" data-end=\"321\" bis_size='{\"x\":52,\"y\":214,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":474}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":214,\"w\":350,\"h\":18,\"abs_x\":468,\"abs_y\":474}'\u003eBoosts shine and softens even coarse or textured strands\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"322\" data-end=\"401\" bis_size='{\"x\":52,\"y\":250,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":510}'\u003e\n\u003cp data-start=\"324\" data-end=\"401\" bis_size='{\"x\":52,\"y\":250,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":510}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":250,\"w\":407,\"h\":18,\"abs_x\":468,\"abs_y\":510}'\u003eHelps reduce frizz and shields hair from daily environmental stress\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"402\" data-end=\"481\" bis_size='{\"x\":52,\"y\":285,\"w\":536,\"h\":39,\"abs_x\":468,\"abs_y\":545}'\u003e\n\u003cp data-start=\"404\" data-end=\"481\" bis_size='{\"x\":52,\"y\":285,\"w\":536,\"h\":39,\"abs_x\":468,\"abs_y\":545}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":285,\"w\":454,\"h\":18,\"abs_x\":468,\"abs_y\":545}'\u003eLight, spray-on formula ideal for daily refresh without weighing hair down\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\" bis_size='{\"x\":52,\"y\":305,\"w\":386,\"h\":18,\"abs_x\":468,\"abs_y\":565}'\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"482\" data-end=\"565\" bis_size='{\"x\":52,\"y\":340,\"w\":536,\"h\":39,\"abs_x\":468,\"abs_y\":600}'\u003e\n\u003cp data-start=\"484\" data-end=\"565\" bis_size='{\"x\":52,\"y\":340,\"w\":536,\"h\":39,\"abs_x\":468,\"abs_y\":600}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":340,\"w\":512,\"h\":38,\"abs_x\":468,\"abs_y\":600}'\u003eDetangles hair easily, making it perfect for twist-outs, protective styles, or heat-free days\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50950202818901,"sku":"","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered458.png?v=1750450864"},{"product_id":"as-i-am-classic-coconut-cowash-454g","title":"As I Am Classic Coconut CoWash 454g","description":"\u003cp data-start=\"140\" data-end=\"599\"\u003e\u003cstrong data-start=\"140\" data-end=\"203\"\u003eAs I Am Classic Coconut CoWash Cleansing Conditioner – 454g\u003c\/strong\u003e\u003cbr data-start=\"203\" data-end=\"206\"\u003eThis creamy, no-lather cleansing conditioner is a go-to for curly, coily, and wavy hair. It gently removes buildup and impurities while deeply moisturizing and detangling strands. Infused with coconut oil and tangerine extract, it leaves hair soft, defined, and easy to manage. Perfect for regular co-washing without stripping natural oils. Ideal for natural, color-treated, or dry hair types.\u003c\/p\u003e\n\u003cp data-start=\"601\" data-end=\"620\"\u003e\u003cstrong data-start=\"601\" data-end=\"618\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"621\" data-end=\"917\"\u003e\n\u003cli data-start=\"621\" data-end=\"678\"\u003e\n\u003cp data-start=\"623\" data-end=\"678\"\u003eGently cleanses without drying or stripping the scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"679\" data-end=\"742\"\u003e\n\u003cp data-start=\"681\" data-end=\"742\"\u003eInfused with coconut oil for lasting hydration and softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"743\" data-end=\"802\"\u003e\n\u003cp data-start=\"745\" data-end=\"802\"\u003eExcellent slip for easy detangling and reduced breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"859\"\u003e\n\u003cp data-start=\"805\" data-end=\"859\"\u003eFree from sulfates, silicones, and harsh ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"860\" data-end=\"917\"\u003e\n\u003cp data-start=\"862\" data-end=\"917\"\u003eKeeps curls fresh, bouncy, and defined between washes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50953511010645,"sku":"","price":12.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Asset2.png?v=1750528749"},{"product_id":"as-i-am-classic-so-much-moisture-237ml","title":"As I Am Classic So Much Moisture 237ml","description":"\u003cp data-start=\"5\" data-end=\"489\"\u003e\u003cstrong data-start=\"5\" data-end=\"69\"\u003eAs I Am Classic “So Much Moisture” Hydration Lotion – 237 ml\u003c\/strong\u003e\u003cbr data-start=\"69\" data-end=\"72\"\u003eHydrate and rejuvenate dry, thirsty hair with this ultra-rich moisture lotion. Infused with natural oils and botanical extracts, it delivers intense hydration while smoothing frizz and enhancing shine. The creamy, lightweight formula absorbs quickly without weighing hair down. Perfect as a leave-in moisturizer or pre-styling primer. Ideal for natural, relaxed, or transitioning hair looking for that moisture boost.\u003c\/p\u003e\n\u003cp data-start=\"491\" data-end=\"510\"\u003e\u003cstrong data-start=\"491\" data-end=\"508\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"511\" data-end=\"812\"\u003e\n\u003cli data-start=\"511\" data-end=\"576\"\u003e\n\u003cp data-start=\"513\" data-end=\"576\"\u003eDelivers deep hydration to restore softness and manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"577\" data-end=\"636\"\u003e\n\u003cp data-start=\"579\" data-end=\"636\"\u003eSmooths and controls frizz with lightweight nourishment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"637\" data-end=\"699\"\u003e\n\u003cp data-start=\"639\" data-end=\"699\"\u003eNatural oils and botanicals enhance shine and scalp health\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"700\" data-end=\"747\"\u003e\n\u003cp data-start=\"702\" data-end=\"747\"\u003eQuick absorption—no greasy or heavy residue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"748\" data-end=\"812\"\u003e\n\u003cp data-start=\"750\" data-end=\"812\"\u003eIdeal for daily use on all hair types needing extra moisture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50953516548437,"sku":"","price":10.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recoveredfgf.png?v=1750528877"},{"product_id":"as-i-am-classic-twist-defining-cream-454g","title":"AS I AM CLASSIC TWIST DEFINING CREAM 454g","description":"\u003cp data-start=\"5\" data-end=\"514\"\u003e\u003cstrong data-start=\"5\" data-end=\"53\"\u003eAs I Am Classic Twist Defining Cream – 454 g\u003c\/strong\u003e\u003cbr data-start=\"53\" data-end=\"56\"\u003eCreate long-lasting, defined twists with this rich, flexible cream designed for curl cohesion and moisture retention. Infused with shea butter, coconut oil, and amla extract, it smooths strands while reducing frizz and enhancing shine. The creamy, non-greasy formula secures styles without crunch or buildup. Perfect for twist-outs, braid-outs, and wash-and-go looks on all natural hair types. Enjoy effortless definition, softness, and shine in every twist.\u003c\/p\u003e\n\u003cp data-start=\"516\" data-end=\"535\"\u003e\u003cstrong data-start=\"516\" data-end=\"533\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"536\" data-end=\"813\"\u003e\n\u003cli data-start=\"536\" data-end=\"589\"\u003e\n\u003cp data-start=\"538\" data-end=\"589\"\u003eDefines curls and twists with soft, flexible hold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"590\" data-end=\"650\"\u003e\n\u003cp data-start=\"592\" data-end=\"650\"\u003eDeeply nourishes with shea butter, coconut oil, and amla\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"699\"\u003e\n\u003cp data-start=\"653\" data-end=\"699\"\u003eControls frizz while enhancing natural shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"700\" data-end=\"755\"\u003e\n\u003cp data-start=\"702\" data-end=\"755\"\u003eNon-greasy texture leaves hair soft and lightweight\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"756\" data-end=\"813\"\u003e\n\u003cp data-start=\"758\" data-end=\"813\"\u003eIdeal for various styles: twists, braids, wash-and-go\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50953521168725,"sku":"","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/ggr.png?v=1750529179"},{"product_id":"as-i-am-classic-curl-clarity-shampoo-237-ml","title":"As I Am Classic Curl Clarity Shampoo – 237 ml","description":"\u003cp data-start=\"5\" data-end=\"94\"\u003e\u003cstrong data-start=\"5\" data-end=\"54\"\u003eAs I Am Classic Curl Clarity Shampoo – 237 ml\u003c\/strong\u003e\u003cbr data-start=\"54\" data-end=\"57\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eA gentle yet effective clarifying shampoo crafted for curly and coil textures. Powered by coconut, amla, and tangerine extracts, it removes build-up, sebum, and impurities without stripping natural moisture. Its sulfate-free formula helps ease combing by about 62% and improves detangling by 78%, leaving hair softer, more defined, and more manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"96\" data-end=\"115\"\u003e\u003cstrong data-start=\"96\" data-end=\"113\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"116\" data-end=\"323\"\u003e\n\u003cli data-start=\"116\" data-end=\"157\"\u003e\n\u003cp data-start=\"118\" data-end=\"157\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eClears product and oil buildup while retaining hydration\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"158\" data-end=\"199\"\u003e\n\u003cp data-start=\"160\" data-end=\"199\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSulfate-, paraben-, and silicone-free for gentle cleansing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"200\" data-end=\"241\"\u003e\n\u003cp data-start=\"202\" data-end=\"241\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEnhances curl definition and shine without weighing hair down\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"242\" data-end=\"283\"\u003e\n\u003cp data-start=\"244\" data-end=\"283\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eMakes detangling easier and reduces breakage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"284\" data-end=\"323\"\u003e\n\u003cp data-start=\"286\" data-end=\"323\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSafe for color-treated and chemically processed hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50953523855701,"sku":"","price":9.43,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Asset522.png?v=1750529325"},{"product_id":"as-i-am-curling-jelly-227g","title":"As I Am Curling Jelly 227g","description":"\u003cp data-start=\"5\" data-end=\"521\"\u003e\u003cstrong data-start=\"5\" data-end=\"38\"\u003eAs I Am Curling Jelly – 227 g\u003c\/strong\u003e\u003cbr data-start=\"38\" data-end=\"41\"\u003eDefine curls and coils with this lightweight yet ultra-defining curling jelly enriched with botanical extracts. It delivers flexible hold without flaking, crunch, or stickiness, leaving strands soft and bouncy. Infused with coconut, olive, and marshmallow root, it moisturizes while nourishing each strand. Ideal for wash-and-go styles, twist-outs, or braid-outs on natural, color-treated, or transition hair. Experience enhanced curl definition, softness, and long-lasting shine.\u003c\/p\u003e\n\u003cp data-start=\"523\" data-end=\"542\"\u003e\u003cstrong data-start=\"523\" data-end=\"540\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"543\" data-end=\"835\"\u003e\n\u003cli data-start=\"543\" data-end=\"600\"\u003e\n\u003cp data-start=\"545\" data-end=\"600\"\u003eProvides soft, flexible hold with no flake or residue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"601\" data-end=\"673\"\u003e\n\u003cp data-start=\"603\" data-end=\"673\"\u003eMoisturizes curls with coconut, olive, and marshmallow root extracts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"674\" data-end=\"728\"\u003e\n\u003cp data-start=\"676\" data-end=\"728\"\u003eEnhances springy curl definition and reduces frizz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"729\" data-end=\"774\"\u003e\n\u003cp data-start=\"731\" data-end=\"774\"\u003eLightweight formula won't weigh down hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"775\" data-end=\"835\"\u003e\n\u003cp data-start=\"777\" data-end=\"835\"\u003ePerfect for wash-and-go, twist-outs, or braid-out styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50953528738133,"sku":"","price":7.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Asset546.png?v=1750529436"},{"product_id":"as-i-am-double-butter-cream-227g","title":"As I Am Double Butter Cream 227g","description":"\u003cp data-start=\"5\" data-end=\"471\"\u003e\u003cstrong data-start=\"5\" data-end=\"44\"\u003eAs I Am Double Butter Cream – 227 g\u003c\/strong\u003e\u003cbr data-start=\"44\" data-end=\"47\"\u003eGive your curls a luxurious moisture boost with this rich, butter-based cream. Infused with shea butter and mango butter, it deeply hydrates and softens dry, coily hair while enhancing elasticity. The silky-smooth, moisturizing formula smooths frizz and defines curls without heaviness. Ideal as a sealant or styling base for twists, braids, or wash-and-go looks. Perfect for daily hydration and soft, defined curl patterns.\u003c\/p\u003e\n\u003cp data-start=\"473\" data-end=\"492\"\u003e\u003cstrong data-start=\"473\" data-end=\"490\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"493\" data-end=\"790\"\u003e\n\u003cli data-start=\"493\" data-end=\"562\"\u003e\n\u003cp data-start=\"495\" data-end=\"562\"\u003eDeeply nourishes with shea and mango butters for intense moisture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"563\" data-end=\"612\"\u003e\n\u003cp data-start=\"565\" data-end=\"612\"\u003eEnhances curl elasticity and reduces breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"613\" data-end=\"672\"\u003e\n\u003cp data-start=\"615\" data-end=\"672\"\u003eSmooths frizz and adds shine without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"673\" data-end=\"731\"\u003e\n\u003cp data-start=\"675\" data-end=\"731\"\u003eLightweight enough for daily use yet rich in hydration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"732\" data-end=\"790\"\u003e\n\u003cp data-start=\"734\" data-end=\"790\"\u003eIdeal for sealing in moisture or using as styling base\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50953535160661,"sku":"","price":9.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered545.png?v=1750529660"},{"product_id":"as-i-am-dry-itchy-olive-and-tea-tree-oil-leave-conditioner-237ml","title":"As I Am Dry \u0026 Itchy Olive And Tea Tree Oil Leave Conditioner 237ml","description":"\u003cp data-start=\"5\" data-end=\"510\"\u003e\u003cstrong data-start=\"5\" data-end=\"79\"\u003eAs I Am Dry \u0026amp; Itchy Olive \u0026amp; Tea Tree Oil Leave-In Conditioner – 237 ml\u003c\/strong\u003e\u003cbr data-start=\"79\" data-end=\"82\"\u003eSoothe and hydrate irritated scalps while nourishing hair with this lightweight leave-in conditioner. Enriched with olive oil and tea tree oil, it calms dryness and itchiness while providing long-lasting moisture. Helps detangle, strengthen, and restore shine without buildup or residue. Ideal for textured, natural, color-treated, or sensitive scalps. Enjoy a refreshed, balanced scalp and soft, healthy-looking hair every day.\u003c\/p\u003e\n\u003cp data-start=\"512\" data-end=\"531\"\u003e\u003cstrong data-start=\"512\" data-end=\"529\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"532\" data-end=\"781\"\u003e\n\u003cli data-start=\"532\" data-end=\"586\"\u003e\n\u003cp data-start=\"534\" data-end=\"586\"\u003eSoothes dry, itchy scalp with calming tea tree oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"587\" data-end=\"643\"\u003e\n\u003cp data-start=\"589\" data-end=\"643\"\u003eDeeply hydrates and enhances softness with olive oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"644\" data-end=\"693\"\u003e\n\u003cp data-start=\"646\" data-end=\"693\"\u003eProvides lightweight moisture without residue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"694\" data-end=\"732\"\u003e\n\u003cp data-start=\"696\" data-end=\"732\"\u003eDetangles and boosts manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"733\" data-end=\"781\"\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eGentle, leave-in formula perfect for daily use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50953536078165,"sku":"","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recoveredff.png?v=1750529814"},{"product_id":"as-i-am-dry-itchy-scalp-care-conditioner-355ml","title":"As I Am Dry \u0026 Itchy Scalp Care Conditioner 355ml","description":"\u003cp data-start=\"5\" data-end=\"539\"\u003e\u003cstrong data-start=\"5\" data-end=\"60\"\u003eAs I Am Dry \u0026amp; Itchy Scalp Care Conditioner – 355 ml\u003c\/strong\u003e\u003cbr data-start=\"60\" data-end=\"63\"\u003eRevive sore or irritated scalps with this soothing, moisture-rich conditioner specially formulated for dry, flaky hair. Enriched with natural oils and soothing ingredients, it calms itchiness and deeply hydrates both scalp and strands. The creamy formula detangles effortlessly, leaving hair soft, balanced, and refreshed. Ideal for natural, color-treated, or chemically processed hair in need of care. Experience a healthier scalp and smooth, manageable hair after each wash.\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"560\"\u003e\u003cstrong data-start=\"541\" data-end=\"558\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"561\" data-end=\"835\"\u003e\n\u003cli data-start=\"561\" data-end=\"625\"\u003e\n\u003cp data-start=\"563\" data-end=\"625\"\u003eCalms dryness and reduces flakiness with soothing botanicals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"626\" data-end=\"681\"\u003e\n\u003cp data-start=\"628\" data-end=\"681\"\u003eDeeply moisturizes scalp and hair without heaviness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"682\" data-end=\"722\"\u003e\n\u003cp data-start=\"684\" data-end=\"722\"\u003eDetangles and enhances manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"723\" data-end=\"776\"\u003e\n\u003cp data-start=\"725\" data-end=\"776\"\u003eIdeal for natural, color-treated, or relaxed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"777\" data-end=\"835\"\u003e\n\u003cp data-start=\"779\" data-end=\"835\"\u003eProvides lasting comfort and hydration after showering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50953538994517,"sku":"","price":10.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered654.png?v=1750530141"},{"product_id":"as-i-am-dry-itchy-scalp-care-dandruff-oil-treatment-120ml","title":"As I Am Dry \u0026 Itchy Scalp Care Dandruff Oil Treatment 120ml","description":"\u003cp data-start=\"5\" data-end=\"513\"\u003e\u003cstrong data-start=\"5\" data-end=\"71\"\u003eAs I Am Dry \u0026amp; Itchy Scalp Care Dandruff Oil Treatment – 120 ml\u003c\/strong\u003e\u003cbr data-start=\"71\" data-end=\"74\"\u003eCalm and rejuvenate irritated, flaky scalps with this targeted oil treatment. Formulated with nourishing botanicals and clarifying oils, it soothes itchiness while combating visible dandruff. The lightweight, non-greasy formula absorbs quickly, providing deep moisture and scalp comfort. Suitable for natural, color-treated, or chemically processed hair. Use regularly to maintain a balanced, healthy scalp and softer, more resilient hair.\u003c\/p\u003e\n\u003cp data-start=\"515\" data-end=\"534\"\u003e\u003cstrong data-start=\"515\" data-end=\"532\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"535\" data-end=\"796\"\u003e\n\u003cli data-start=\"535\" data-end=\"587\"\u003e\n\u003cp data-start=\"537\" data-end=\"587\"\u003eReduces dandruff and eases persistent scalp itch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"588\" data-end=\"635\"\u003e\n\u003cp data-start=\"590\" data-end=\"635\"\u003eMoisturizes and calms flaky, irritated skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"636\" data-end=\"684\"\u003e\n\u003cp data-start=\"638\" data-end=\"684\"\u003eLightweight oil that doesn’t weigh hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"685\" data-end=\"746\"\u003e\n\u003cp data-start=\"687\" data-end=\"746\"\u003eEnhances scalp comfort and supports healthier hair growth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"747\" data-end=\"796\"\u003e\n\u003cp data-start=\"749\" data-end=\"796\"\u003eIdeal for sensitive scalps and all hair types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50953541615957,"sku":"","price":8.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered555.png?v=1750530341"},{"product_id":"as-i-am-dry-and-itchy-scalp-care-olive-and-tea-tree-oil-co-wash-454g","title":"As I Am Dry And Itchy Scalp Care Olive And Tea Tree Oil Co Wash 454g","description":"\u003cp data-start=\"5\" data-end=\"76\" bis_size='{\"x\":12,\"y\":9,\"w\":576,\"h\":19,\"abs_x\":428,\"abs_y\":269}'\u003e\u003cstrong data-start=\"5\" data-end=\"76\" bis_size='{\"x\":12,\"y\":9,\"w\":447,\"h\":18,\"abs_x\":428,\"abs_y\":269}'\u003eAs I Am Dry \u0026amp; Itchy Scalp Care Olive \u0026amp; Tea Tree Oil Co-Wash – 454 g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"78\" data-end=\"270\" bis_size='{\"x\":12,\"y\":45,\"w\":576,\"h\":98,\"abs_x\":428,\"abs_y\":305}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":12,\"y\":45,\"w\":560,\"h\":38,\"abs_x\":428,\"abs_y\":305}'\u003eThis soothing co-wash is designed to cleanse and hydrate dry, itchy scalps while enhancing curl definition.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":12,\"y\":64,\"w\":532,\"h\":38,\"abs_x\":428,\"abs_y\":324}'\u003eInfused with olive oil and tea tree oil, it gently removes buildup without stripping natural moisture.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":12,\"y\":84,\"w\":519,\"h\":38,\"abs_x\":428,\"abs_y\":344}'\u003eThe creamy formula detangles and softens hair, leaving it refreshed and manageable.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":12,\"y\":104,\"w\":574,\"h\":38,\"abs_x\":428,\"abs_y\":364}'\u003eIdeal for natural, curly, and coily hair types, it provides a balanced cleanse that supports scalp health and promotes healthy-looking curls.\u003c\/span\u003e\u003cspan class=\"\" data-state=\"closed\" bis_size='{\"x\":447,\"y\":123,\"w\":0,\"h\":18,\"abs_x\":863,\"abs_y\":383}'\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"272\" data-end=\"289\" bis_size='{\"x\":12,\"y\":159,\"w\":576,\"h\":19,\"abs_x\":428,\"abs_y\":419}'\u003e\u003cstrong data-start=\"272\" data-end=\"289\" bis_size='{\"x\":12,\"y\":159,\"w\":85,\"h\":18,\"abs_x\":428,\"abs_y\":419}'\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"291\" data-end=\"539\" bis_size='{\"x\":12,\"y\":194,\"w\":576,\"h\":162,\"abs_x\":428,\"abs_y\":454}'\u003e\n\u003cli data-start=\"291\" data-end=\"332\" bis_size='{\"x\":52,\"y\":194,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":454}'\u003e\n\u003cp data-start=\"293\" data-end=\"332\" bis_size='{\"x\":52,\"y\":194,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":454}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":194,\"w\":419,\"h\":18,\"abs_x\":468,\"abs_y\":454}'\u003eGently cleanses and hydrates the scalp without stripping natural oils\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"333\" data-end=\"374\" bis_size='{\"x\":52,\"y\":230,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":490}'\u003e\n\u003cp data-start=\"335\" data-end=\"374\" bis_size='{\"x\":52,\"y\":230,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":490}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":230,\"w\":364,\"h\":18,\"abs_x\":468,\"abs_y\":490}'\u003eInfused with olive oil and tea tree oil to soothe and nourish\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"375\" data-end=\"416\" bis_size='{\"x\":52,\"y\":266,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":526}'\u003e\n\u003cp data-start=\"377\" data-end=\"416\" bis_size='{\"x\":52,\"y\":266,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":526}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":266,\"w\":264,\"h\":18,\"abs_x\":468,\"abs_y\":526}'\u003eEnhances curl definition and manageability\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"417\" data-end=\"458\" bis_size='{\"x\":52,\"y\":301,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":561}'\u003e\n\u003cp data-start=\"419\" data-end=\"458\" bis_size='{\"x\":52,\"y\":301,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":561}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":301,\"w\":280,\"h\":18,\"abs_x\":468,\"abs_y\":561}'\u003eSuitable for natural, curly, and coily hair types\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"459\" data-end=\"539\" bis_size='{\"x\":52,\"y\":337,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":597}'\u003e\n\u003cp data-start=\"461\" data-end=\"539\" bis_size='{\"x\":52,\"y\":337,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":597}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":337,\"w\":259,\"h\":18,\"abs_x\":468,\"abs_y\":597}'\u003eFree from sulfates, parabens, and silicones\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50953544401237,"sku":"","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered22.png?v=1750530672"},{"product_id":"as-i-am-hydration-elation-intensive-conditioner-227g","title":"As I Am Hydration Elation Intensive Conditioner 227g","description":"\u003cp data-start=\"5\" data-end=\"576\"\u003e\u003cstrong data-start=\"5\" data-end=\"64\"\u003eAs I Am Hydration Elation Intensive Conditioner – 227 g\u003c\/strong\u003e\u003cbr data-start=\"64\" data-end=\"67\"\u003eRevive your curls with this ultra-rich, deep-moisture conditioner designed to restore life to dry, thirsty hair. Infused with hydrating proteins and luscious natural butters, it strengthens and nourishes strands while improving elasticity. The creamy, detangling-rich formula smooths frizz and boosts shine without weighing hair down. Perfect for use after shampooing or co-washing to reinvigorate textured, damaged, or color-treated hair. Enjoy softer, more defined curls with enhanced bounce and resilience.\u003c\/p\u003e\n\u003cp data-start=\"578\" data-end=\"597\"\u003e\u003cstrong data-start=\"578\" data-end=\"595\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"598\" data-end=\"940\"\u003e\n\u003cli data-start=\"598\" data-end=\"668\"\u003e\n\u003cp data-start=\"600\" data-end=\"668\"\u003eDeeply moisturizes and nourishes with proteins and natural butters\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"669\" data-end=\"731\"\u003e\n\u003cp data-start=\"671\" data-end=\"731\"\u003eStrengthens hair to reduce breakage and improve elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"732\" data-end=\"796\"\u003e\n\u003cp data-start=\"734\" data-end=\"796\"\u003eSmooths frizz and enhances shine with a rich, creamy texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"797\" data-end=\"861\"\u003e\n\u003cp data-start=\"799\" data-end=\"861\"\u003eDetangles effortlessly for easier styling and reduced damage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"862\" data-end=\"940\"\u003e\n\u003cp data-start=\"864\" data-end=\"940\"\u003eIdeal for textured, dry, or chemically treated hair needing intensive care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50953546924373,"sku":"","price":8.72,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Asset551.png?v=1750530835"},{"product_id":"as-i-am-jamaican-black-castor-oil-conditioner-355ml","title":"As I Am Jamaican Black Castor Oil Conditioner 355ml","description":"\u003cp data-start=\"5\" data-end=\"546\"\u003e\u003cstrong data-start=\"5\" data-end=\"63\"\u003eAs I Am Jamaican Black Castor Oil Conditioner – 355 ml\u003c\/strong\u003e\u003cbr data-start=\"63\" data-end=\"66\"\u003eNourish and strengthen your hair with this rich, restorative conditioner featuring Jamaican Black Castor Oil. Ideal for promoting healthier growth, it deeply moisturizes and helps restore balance to brittle or chemically processed strands. The creamy, slip-rich formula reduces breakage during detangling while smoothing frizz and enhancing shine. Perfect for twist-outs, braid-outs, co-washes, or after shampooing. Enjoy fuller, stronger, and more manageable curls with each use.\u003c\/p\u003e\n\u003cp data-start=\"548\" data-end=\"567\"\u003e\u003cstrong data-start=\"548\" data-end=\"565\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"568\" data-end=\"829\"\u003e\n\u003cli data-start=\"568\" data-end=\"627\"\u003e\n\u003cp data-start=\"570\" data-end=\"627\"\u003eFortifies strands and helps support healthy hair growth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"628\" data-end=\"679\"\u003e\n\u003cp data-start=\"630\" data-end=\"679\"\u003eProvides deep hydration and improves elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"680\" data-end=\"726\"\u003e\n\u003cp data-start=\"682\" data-end=\"726\"\u003eExcellent detangling with reduced breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"727\" data-end=\"770\"\u003e\n\u003cp data-start=\"729\" data-end=\"770\"\u003eControls frizz and boosts natural shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"771\" data-end=\"829\"\u003e\n\u003cp data-start=\"773\" data-end=\"829\"\u003eSafe for natural, relaxed, color- or heat-treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50953548857685,"sku":"","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/dddeew.png?v=1750531045"},{"product_id":"as-i-am-jamaican-black-castor-oil-moisturizing-masque-227g","title":"As I Am Jamaican Black Castor Oil Moisturizing Masque 227g","description":"\u003cp data-start=\"5\" data-end=\"568\"\u003e\u003cstrong data-start=\"5\" data-end=\"70\"\u003eAs I Am Jamaican Black Castor Oil Moisturizing Masque – 227 g\u003c\/strong\u003e\u003cbr data-start=\"70\" data-end=\"73\"\u003eIndulge your curls in this ultra-nourishing masque enriched with Jamaican Black Castor Oil and shea butter. Designed to deeply moisturize, strengthen, and restore elasticity, it revitalizes dry, damaged, or chemically treated hair. The creamy formulation penetrates deeply, smoothing frizz and reducing breakage while enhancing shine. Ideal for weekly treatments, it helps improve curl definition and manageability. Transform your hair with vibrant, healthier curls that feel soft and resilient.\u003c\/p\u003e\n\u003cp data-start=\"570\" data-end=\"589\"\u003e\u003cstrong data-start=\"570\" data-end=\"587\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"590\" data-end=\"907\"\u003e\n\u003cli data-start=\"590\" data-end=\"657\"\u003e\n\u003cp data-start=\"592\" data-end=\"657\"\u003eProvides deep hydration and nourishment to dry, brittle strands\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"658\" data-end=\"719\"\u003e\n\u003cp data-start=\"660\" data-end=\"719\"\u003eImproves hair strength and flexibility, reducing breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"720\" data-end=\"771\"\u003e\n\u003cp data-start=\"722\" data-end=\"771\"\u003eSmooths frizz while boosting shine and softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"772\" data-end=\"831\"\u003e\n\u003cp data-start=\"774\" data-end=\"831\"\u003eEnhances curl definition and overall hair manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"832\" data-end=\"907\"\u003e\n\u003cp data-start=\"834\" data-end=\"907\"\u003ePerfect as a weekly restorative treatment for processed or natural hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50953550135637,"sku":"","price":10.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recoveredddd.png?v=1750531255"},{"product_id":"as-i-am-jamaican-black-castor-oil-shampoo-355ml","title":"As I Am Jamaican Black Castor Oil Shampoo 355ml","description":"\u003cp data-start=\"5\" data-end=\"522\"\u003e\u003cstrong data-start=\"5\" data-end=\"59\"\u003eAs I Am Jamaican Black Castor Oil Shampoo – 355 ml\u003c\/strong\u003e\u003cbr data-start=\"59\" data-end=\"62\"\u003eRevitalize your hair and scalp with this nourishing shampoo featuring Jamaican Black Castor Oil and shea butter. It gently cleanses while deeply moisturizing, helping repair dryness and breakage for stronger, healthier hair. The sulfate-free blend promotes better elasticity and shine without stripping natural oils. Ideal for natural, color-treated, or chemically processed textures needing extra care. Enjoy a clean scalp and renewed strands with every wash.\u003c\/p\u003e\n\u003cp data-start=\"524\" data-end=\"543\"\u003e\u003cstrong data-start=\"524\" data-end=\"541\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"544\" data-end=\"811\"\u003e\n\u003cli data-start=\"544\" data-end=\"598\"\u003e\n\u003cp data-start=\"546\" data-end=\"598\"\u003eDeeply cleanses while retaining essential moisture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"599\" data-end=\"650\"\u003e\n\u003cp data-start=\"601\" data-end=\"650\"\u003eRepairs and strengthens to help reduce breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"711\"\u003e\n\u003cp data-start=\"653\" data-end=\"711\"\u003eEnhances shine and elasticity for healthier-looking hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"712\" data-end=\"754\"\u003e\n\u003cp data-start=\"714\" data-end=\"754\"\u003eSulfate-free, gentle cleansing formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"755\" data-end=\"811\"\u003e\n\u003cp data-start=\"757\" data-end=\"811\"\u003ePerfect for textured, color-treated, or damaged hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50953590571349,"sku":"","price":12.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovereddde.png?v=1750531458"},{"product_id":"as-i-am-jamaican-black-castor-oil-smoothie-454g","title":"As I Am Jamaican Black Castor Oil Smoothie 454g","description":"\u003cp data-start=\"5\" data-end=\"557\"\u003e\u003cstrong data-start=\"5\" data-end=\"59\"\u003eAs I Am Jamaican Black Castor Oil Smoothie – 454 g\u003c\/strong\u003e\u003cbr data-start=\"59\" data-end=\"62\"\u003eNourish and style your curls with this ultra-creamy smoothie packed with Jamaican Black Castor Oil and shea butter. It delivers rich hydration while defining curl patterns and controlling frizz with a soft, flexible hold. The slip-rich texture smooths and detangles effortlessly, making styling easier and more efficient. Suitable for all natural and chemically treated hair types, it enhances shine without heaviness. Perfect as a daily styling cream or twisting aid for healthy, vibrant curls.\u003c\/p\u003e\n\u003cp data-start=\"559\" data-end=\"578\"\u003e\u003cstrong data-start=\"559\" data-end=\"576\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"579\" data-end=\"898\"\u003e\n\u003cli data-start=\"579\" data-end=\"648\"\u003e\n\u003cp data-start=\"581\" data-end=\"648\"\u003eDeeply moisturizes with Jamaican Black Castor Oil and shea butter\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"649\" data-end=\"713\"\u003e\n\u003cp data-start=\"651\" data-end=\"713\"\u003eDefines curls and controls frizz with a light, flexible hold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"714\" data-end=\"761\"\u003e\n\u003cp data-start=\"716\" data-end=\"761\"\u003eProvides smooth detangling and styling ease\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"762\" data-end=\"821\"\u003e\n\u003cp data-start=\"764\" data-end=\"821\"\u003eEnhances sheen and bounce without weighing down strands\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"822\" data-end=\"898\"\u003e\n\u003cp data-start=\"824\" data-end=\"898\"\u003eIdeal for twist-outs, braid-outs, wash-and-go styles, and daily moisture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50953707782485,"sku":"","price":12.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered2423.png?v=1750531769"},{"product_id":"as-i-am-jbco-jamaican-black-castor-cowash-454ml","title":"AS I AM JBCO Jamaican Black Castor CoWash 454ml","description":"\u003cp data-start=\"5\" data-end=\"580\"\u003e\u003cstrong data-start=\"5\" data-end=\"59\"\u003eAs I Am JBCO Jamaican Black Castor CoWash – 454 ml\u003c\/strong\u003e\u003cbr data-start=\"59\" data-end=\"62\"\u003eCleanse and nourish your hair in one step with this co-wash featuring Jamaican Black Castor Oil (JBCO), shea butter, and botanical extracts. It gently removes buildup while deeply moisturizing and detangling textured, color-treated, or natural hair. The creamy, non-lathering formula enhances curl definition and adds shine without stripping natural oils. Ideal for refreshing hair between shampoos, it leaves strands soft, strong, and easy to manage. A perfect balance of cleansing and care for healthy-looking curls.\u003c\/p\u003e\n\u003cp data-start=\"582\" data-end=\"601\"\u003e\u003cstrong data-start=\"582\" data-end=\"599\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"602\" data-end=\"937\"\u003e\n\u003cli data-start=\"602\" data-end=\"673\"\u003e\n\u003cp data-start=\"604\" data-end=\"673\"\u003e\u003cstrong data-start=\"604\" data-end=\"631\"\u003eMoisture-rich cleansing\u003c\/strong\u003e gently dissolves buildup without drying\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"674\" data-end=\"737\"\u003e\n\u003cp data-start=\"676\" data-end=\"737\"\u003e\u003cstrong data-start=\"676\" data-end=\"700\"\u003eDeep detangling slip\u003c\/strong\u003e reduces breakage and eases combing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"738\" data-end=\"802\"\u003e\n\u003cp data-start=\"740\" data-end=\"802\"\u003e\u003cstrong data-start=\"740\" data-end=\"763\"\u003eStrengthens strands\u003c\/strong\u003e with nourishing JBCO and shea butter\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"866\"\u003e\n\u003cp data-start=\"805\" data-end=\"866\"\u003e\u003cstrong data-start=\"805\" data-end=\"840\"\u003eEnhances curl pattern and shine\u003c\/strong\u003e while controlling frizz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"867\" data-end=\"937\"\u003e\n\u003cp data-start=\"869\" data-end=\"937\"\u003e\u003cstrong data-start=\"869\" data-end=\"910\"\u003eSulfate-, silicone-, and paraben-free\u003c\/strong\u003e for gentle, everyday use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50953925951829,"sku":"","price":13.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Asset509.png?v=1750532843"},{"product_id":"as-i-am-leave-in-conditioner-237ml","title":"As I Am Leave-In Conditioner, 237ml","description":"\u003cp data-start=\"0\" data-end=\"496\"\u003e\u003cstrong data-start=\"0\" data-end=\"49\"\u003eAs I Am Classic Leave-In Conditioner – 237 ml\u003c\/strong\u003e\u003cbr data-start=\"49\" data-end=\"52\"\u003eRevive and refresh with this lightweight leave-in conditioner enriched with coconut, tangerine, and fatty acids. It deeply hydrates and detangles, making styling smoother and reducing breakage. The non-greasy formula softens hair, enhances shine, and tames frizz without weighing strands down. Perfect for natural, color-treated, or chemically processed hair in need of daily moisture. Use before styling to prep, protect, and define your hair.\u003c\/p\u003e\n\u003cp data-start=\"498\" data-end=\"517\"\u003e\u003cstrong data-start=\"498\" data-end=\"515\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"518\" data-end=\"781\"\u003e\n\u003cli data-start=\"518\" data-end=\"558\"\u003e\n\u003cp data-start=\"520\" data-end=\"558\"\u003eDelivers lasting hydration and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"559\" data-end=\"608\"\u003e\n\u003cp data-start=\"561\" data-end=\"608\"\u003eProvides excellent slip for easier detangling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"609\" data-end=\"659\"\u003e\n\u003cp data-start=\"611\" data-end=\"659\"\u003eSmooths frizz and softens hair without residue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"660\" data-end=\"703\"\u003e\n\u003cp data-start=\"662\" data-end=\"703\"\u003eLightweight formula ideal for daily use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"704\" data-end=\"781\"\u003e\n\u003cp data-start=\"706\" data-end=\"781\"\u003eSafe for all hair textures, including fine and chemically treated strands\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954045030741,"sku":"","price":8.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/11eee.png?v=1750533134"},{"product_id":"as-i-am-long-luxe-curl-enhancing-smoothie-454g","title":"As I Am Long \u0026 Luxe Curl Enhancing Smoothie 454g","description":"\u003cp data-end=\"254\" data-start=\"5\"\u003e\u003cstrong data-end=\"60\" data-start=\"5\"\u003eAs I Am Long \u0026amp; Luxe Curl Enhancing Smoothie – 454 g\u003c\/strong\u003e\u003cbr data-end=\"63\" data-start=\"60\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eElevate your curls with this lightweight leave-in cream, enriched with pomegranate and passion fruit to deliver hydration, definition, and bounce without weight or residue. Clinically shown to boost moisture by 29%, enhance curl definition by 168%, reduce breakage by 83%, and improve comb ease by 29% after just one use\u003c\/span\u003e\u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" alt=\"https:\/\/asiameurope.co.uk\/products\/long-luxe-smoothie?utm_source=chatgpt.com\" rel=\"noopener\" href=\"https:\/\/asiameurope.co.uk\/products\/long-luxe-smoothie?utm_source=chatgpt.com\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between absolute\"\u003e\u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe non-flaking, frizz-fighting formula leaves your strands soft and shiny, perfect for salon-worthy twist-outs, braid-outs, or wash-and-go styles\u003c\/span\u003e\u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" alt=\"https:\/\/asiameurope.co.uk\/products\/long-luxe-smoothie?utm_source=chatgpt.com\" rel=\"noopener\" href=\"https:\/\/asiameurope.co.uk\/products\/long-luxe-smoothie?utm_source=chatgpt.com\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between absolute\"\u003e\u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIdeal for curly, coily, or wavy textures seeking long-lasting structure and radiant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"275\" data-start=\"256\"\u003e\u003cstrong data-end=\"273\" data-start=\"256\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"485\" data-start=\"276\"\u003e\n\u003cli data-end=\"317\" data-start=\"276\"\u003e\n\u003cp data-end=\"317\" data-start=\"278\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eDeep hydration with lightweight, creamy texture\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"359\" data-start=\"318\"\u003e\n\u003cp data-end=\"359\" data-start=\"320\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSoft, flexible hold that defines curls without residue\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"401\" data-start=\"360\"\u003e\n\u003cp data-end=\"401\" data-start=\"362\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eFrizz control and non-flaking formula\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"443\" data-start=\"402\"\u003e\n\u003cp data-end=\"443\" data-start=\"404\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eStrengthens strands and reduces breakage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"485\" data-start=\"444\"\u003e\n\u003cp data-end=\"485\" data-start=\"446\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEnhances detangling and styling ease\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954051486037,"sku":"","price":15.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered333.png?v=1750533448"},{"product_id":"as-i-am-long-luxe-grohair-oil-120ml","title":"As I Am Long \u0026 Luxe Grohair Oil 120ml","description":"\u003cp data-start=\"5\" data-end=\"127\" bis_size='{\"x\":12,\"y\":9,\"w\":576,\"h\":137,\"abs_x\":428,\"abs_y\":269}'\u003e\u003cstrong data-start=\"5\" data-end=\"49\" bis_size='{\"x\":12,\"y\":9,\"w\":271,\"h\":18,\"abs_x\":428,\"abs_y\":269}'\u003eAs I Am Long \u0026amp; Luxe GroHair Oil – 120 ml\u003c\/strong\u003e\u003cbr data-start=\"49\" data-end=\"52\" bis_size='{\"x\":283,\"y\":9,\"w\":0,\"h\":18,\"abs_x\":699,\"abs_y\":269}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":12,\"y\":29,\"w\":573,\"h\":116,\"abs_x\":428,\"abs_y\":289}'\u003eUnlock longer, stronger, more vibrant hair with this scalp-nourishing oil blend. Formulated with passion fruit and pomegranate extracts, Jamaican black castor oil, and beta-sitosterol, it moisturizes, revitalizes, and supports hair retention. Clinically shown to boost hair moisture by 7.5% and improve strength by 7% after a single use. Lightweight yet potent, it soothes the scalp, reduces frizz, and enhances shine. Ideal for hair types 3 and 4 seeking growth, nourishment, and resilience.\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\" bis_size='{\"x\":188,\"y\":127,\"w\":0,\"h\":18,\"abs_x\":604,\"abs_y\":387}'\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"129\" data-end=\"148\" bis_size='{\"x\":12,\"y\":162,\"w\":576,\"h\":19,\"abs_x\":428,\"abs_y\":422}'\u003e\u003cstrong data-start=\"129\" data-end=\"146\" bis_size='{\"x\":12,\"y\":162,\"w\":85,\"h\":18,\"abs_x\":428,\"abs_y\":422}'\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"149\" data-end=\"358\" bis_size='{\"x\":12,\"y\":198,\"w\":576,\"h\":162,\"abs_x\":428,\"abs_y\":458}'\u003e\n\u003cli data-start=\"149\" data-end=\"190\" bis_size='{\"x\":52,\"y\":198,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":458}'\u003e\n\u003cp data-start=\"151\" data-end=\"190\" bis_size='{\"x\":52,\"y\":198,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":458}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":198,\"w\":335,\"h\":18,\"abs_x\":468,\"abs_y\":458}'\u003eRejuvenates scalp and promotes healthy hair retention\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"191\" data-end=\"232\" bis_size='{\"x\":52,\"y\":234,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":494}'\u003e\n\u003cp data-start=\"193\" data-end=\"232\" bis_size='{\"x\":52,\"y\":234,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":494}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":234,\"w\":393,\"h\":18,\"abs_x\":468,\"abs_y\":494}'\u003eClinically increases moisture and tensile strength after one wash\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"233\" data-end=\"274\" bis_size='{\"x\":52,\"y\":269,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":529}'\u003e\n\u003cp data-start=\"235\" data-end=\"274\" bis_size='{\"x\":52,\"y\":269,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":529}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":269,\"w\":396,\"h\":18,\"abs_x\":468,\"abs_y\":529}'\u003eDeeply nourishes with passion fruit, pomegranate, and castor oil\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"275\" data-end=\"316\" bis_size='{\"x\":52,\"y\":305,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":565}'\u003e\n\u003cp data-start=\"277\" data-end=\"316\" bis_size='{\"x\":52,\"y\":305,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":565}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":305,\"w\":255,\"h\":18,\"abs_x\":468,\"abs_y\":565}'\u003eSmooths frizz and enhances natural shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"317\" data-end=\"358\" bis_size='{\"x\":52,\"y\":340,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":600}'\u003e\n\u003cp data-start=\"319\" data-end=\"358\" bis_size='{\"x\":52,\"y\":340,\"w\":536,\"h\":19,\"abs_x\":468,\"abs_y\":600}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":340,\"w\":280,\"h\":18,\"abs_x\":468,\"abs_y\":600}'\u003eLight, non-greasy finish—perfect for daily use\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954056794453,"sku":"","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Asset561.png?v=1750533615"},{"product_id":"as-i-am-long-luxe-growash-454g","title":"As I Am Long \u0026 Luxe Growash 454g","description":"\u003cp data-start=\"70\" data-end=\"612\"\u003e\u003cstrong data-start=\"70\" data-end=\"131\"\u003eAs I Am Long \u0026amp; Luxe Growash Cleansing Conditioner – 454 g\u003c\/strong\u003e\u003cbr data-start=\"131\" data-end=\"134\"\u003eA gentle yet effective cleansing conditioner crafted to promote longer, stronger curls. Infused with passion fruit and pomegranate extracts, along with moisturizing butters, it cleanses without stripping natural oils and provides deep hydration. The creamy formula detangles effortlessly and supports scalp and strand strength. Ideal for textured or natural hair types seeking length retention and softness. Use as an alternative to traditional shampoo for a nourishing cleanse.\u003c\/p\u003e\n\u003cp data-start=\"614\" data-end=\"633\"\u003e\u003cstrong data-start=\"614\" data-end=\"631\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"634\" data-end=\"924\"\u003e\n\u003cli data-start=\"634\" data-end=\"689\"\u003e\n\u003cp data-start=\"636\" data-end=\"689\"\u003eCleans and detangles in one step for easier styling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"690\" data-end=\"748\"\u003e\n\u003cp data-start=\"692\" data-end=\"748\"\u003eNourishes hair with fruit extracts and natural butters\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"749\" data-end=\"811\"\u003e\n\u003cp data-start=\"751\" data-end=\"811\"\u003eSupports hair growth and retention while reducing breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"812\" data-end=\"865\"\u003e\n\u003cp data-start=\"814\" data-end=\"865\"\u003eGently cleanses without harsh sulfates or dryness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"866\" data-end=\"924\"\u003e\n\u003cp data-start=\"868\" data-end=\"924\"\u003eIdeal for maintaining healthy curls and promoting length\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954066657621,"sku":"","price":11.21,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Asset567.png?v=1750533751"},{"product_id":"as-i-am-long-luxe-groyogurt-leave-in-conditioner-237ml","title":"As I Am Long \u0026 Luxe GroYogurt Leave-in Conditioner 237ml","description":"\u003cp data-start=\"5\" data-end=\"592\"\u003e\u003cstrong data-start=\"5\" data-end=\"68\"\u003eAs I Am Long \u0026amp; Luxe GroYogurt Leave-In Conditioner – 237 ml\u003c\/strong\u003e\u003cbr data-start=\"68\" data-end=\"71\"\u003eRevive and fortify curls with this nutrient-rich leave-in conditioner packed with yogurt proteins, passion fruit, and pomegranate extracts. It delivers deep hydration, strengthens strands, and enhances elasticity without adding weight. The creamy, light texture smooths frizz, smooths cuticles, and boosts shine while promoting detangling and manageability. Perfect for daily use or styling prep, especially for textured, natural, or color-treated hair. Enjoy softer, more defined curls with improved strength and bounce.\u003c\/p\u003e\n\u003cp data-start=\"594\" data-end=\"613\"\u003e\u003cstrong data-start=\"594\" data-end=\"611\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"614\" data-end=\"902\"\u003e\n\u003cli data-start=\"614\" data-end=\"677\"\u003e\n\u003cp data-start=\"616\" data-end=\"677\"\u003eDeep moisturization with yogurt proteins and fruit extracts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"678\" data-end=\"742\"\u003e\n\u003cp data-start=\"680\" data-end=\"742\"\u003eStrengthens hair and enhances elasticity for healthier curls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"743\" data-end=\"787\"\u003e\n\u003cp data-start=\"745\" data-end=\"787\"\u003eSmooths frizz and enhances natural shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"788\" data-end=\"843\"\u003e\n\u003cp data-start=\"790\" data-end=\"843\"\u003eLightweight, non-greasy formula ideal for daily use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"844\" data-end=\"902\"\u003e\n\u003cp data-start=\"846\" data-end=\"902\"\u003eImproves detangling and styling ease for defined curls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954114105685,"sku":"","price":8.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Asset558.png?v=1750534046"},{"product_id":"as-i-am-long-and-luxe-groedges-edge-controller-pomegranate-passion-fruit-113g","title":"AS I AM Long and Luxe GroEdges Edge Controller Pomegranate \u0026 Passion Fruit 113g","description":"\u003cp data-start=\"5\" data-end=\"564\"\u003e\u003cstrong data-start=\"5\" data-end=\"91\"\u003eAs I Am Long \u0026amp; Luxe GroEdges Edge Controller – Pomegranate \u0026amp; Passion Fruit – 113 g\u003c\/strong\u003e\u003cbr data-start=\"91\" data-end=\"94\"\u003eThis soft-hold edge control features a fruity blend of pomegranate and passion fruit to effectively tame baby hairs without flaking or stiffness. It nourishes and smooths edges, providing polished definition with a sleek, mirror-like finish. Infused with natural extracts, it supports hair strength and moisture. The lightweight, non-greasy formula keeps styles intact in humid conditions. Suitable for all hair types, especially textured, braided, or protective styles.\u003c\/p\u003e\n\u003cp data-start=\"566\" data-end=\"585\"\u003e\u003cstrong data-start=\"566\" data-end=\"583\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"586\" data-end=\"844\"\u003e\n\u003cli data-start=\"586\" data-end=\"629\"\u003e\n\u003cp data-start=\"588\" data-end=\"629\"\u003ePolishes edges with soft, flexible hold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"630\" data-end=\"676\"\u003e\n\u003cp data-start=\"632\" data-end=\"676\"\u003eSmooths frizz and flyaways without residue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"677\" data-end=\"732\"\u003e\n\u003cp data-start=\"679\" data-end=\"732\"\u003eEnriched with fruit extracts for moisture and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"733\" data-end=\"781\"\u003e\n\u003cp data-start=\"735\" data-end=\"781\"\u003eLightweight, non-greasy \u0026amp; humidity-resistant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"782\" data-end=\"844\"\u003e\n\u003cp data-start=\"784\" data-end=\"844\"\u003eIdeal for defining edges during styling or protective wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954116563285,"sku":"","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered55_b4998857-4480-4c70-822d-a6e7c1240f95.png?v=1750534993"},{"product_id":"as-i-am-long-and-luxe-scalp-serum-60ml","title":"As I Am Long and Luxe Scalp Serum 60ml","description":"\u003cp data-start=\"5\" data-end=\"537\"\u003e\u003cstrong data-start=\"5\" data-end=\"48\"\u003eAs I Am Long \u0026amp; Luxe Scalp Serum – 60 ml\u003c\/strong\u003e\u003cbr data-start=\"48\" data-end=\"51\"\u003eNurture your scalp for stronger, healthier hair growth with this lightweight, nutrient-rich serum. Infused with passion fruit, pomegranate, and peptides, it soothes irritation while boosting moisture and scalp vitality. Its fast-absorbing formula calms and balances without oily residue, ideal for daily use. Supports length retention by strengthening follicles and enhancing scalp circulation. Perfect for natural, textured, or chemically treated hair focused on growth and resilience.\u003c\/p\u003e\n\u003cp data-start=\"539\" data-end=\"558\"\u003e\u003cstrong data-start=\"539\" data-end=\"556\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"559\" data-end=\"855\"\u003e\n\u003cli data-start=\"559\" data-end=\"622\"\u003e\n\u003cp data-start=\"561\" data-end=\"622\"\u003eSoothes and hydrates scalp with fruit extracts and peptides\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"623\" data-end=\"679\"\u003e\n\u003cp data-start=\"625\" data-end=\"679\"\u003eFast-absorbing, non-greasy formula for daily comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"680\" data-end=\"728\"\u003e\n\u003cp data-start=\"682\" data-end=\"728\"\u003eEnhances scalp health to support hair growth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"729\" data-end=\"792\"\u003e\n\u003cp data-start=\"731\" data-end=\"792\"\u003eStrengthens hair at the follicle level for longer retention\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"793\" data-end=\"855\"\u003e\n\u003cp data-start=\"795\" data-end=\"855\"\u003eIdeal pre-styling or at-night scalp care for textured hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954119446869,"sku":"","price":15.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered546.png?v=1750535137"},{"product_id":"as-i-am-restore-repair-jamaican-black-castor-oil-curling-creme-227g","title":"As I Am Restore \u0026 Repair Jamaican Black Castor Oil Curling Creme 227g","description":"\u003cp data-start=\"0\" data-end=\"564\"\u003e\u003cstrong data-start=\"0\" data-end=\"76\"\u003eAs I Am Restore \u0026amp; Repair Jamaican Black Castor Oil Curling Crème – 227 g\u003c\/strong\u003e\u003cbr data-start=\"76\" data-end=\"79\"\u003eRevive your curls with this deeply nourishing créme enriched with Jamaican Black Castor Oil, shea butter, and tea tree oil. It provides soft, defined curls with flexible hold, while helping to repair damage and reduce breakage. The creamy texture enhances moisture and shine without build-up, making it perfect for wash-and-go and twist styles. Frizz control keeps curls smooth and manageable all day. Ideal for natural or chemically treated hair in need of restoration and definition.\u003c\/p\u003e\n\u003cp data-start=\"566\" data-end=\"585\"\u003e\u003cstrong data-start=\"566\" data-end=\"583\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"586\" data-end=\"908\"\u003e\n\u003cli data-start=\"586\" data-end=\"665\"\u003e\n\u003cp data-start=\"588\" data-end=\"665\"\u003eStrengthens and repairs hair with Jamaican Black Castor Oil and shea butter\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"666\" data-end=\"727\"\u003e\n\u003cp data-start=\"668\" data-end=\"727\"\u003eDefines curls with soft, flexible hold and enhanced shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"728\" data-end=\"786\"\u003e\n\u003cp data-start=\"730\" data-end=\"786\"\u003eReduces frizz and breakage for healthier-looking curls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"787\" data-end=\"846\"\u003e\n\u003cp data-start=\"789\" data-end=\"846\"\u003eMoisturizes deeply without leaving residue or heaviness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"847\" data-end=\"908\"\u003e\n\u003cp data-start=\"849\" data-end=\"908\"\u003ePerfect for everyday styling or restorative hair routines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954121150805,"sku":"","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered555_7b21c7cf-9a9c-41c6-abcd-37f97a5174b0.png?v=1750535244"},{"product_id":"as-i-am-restore-repair-jamaican-black-castor-oil-leave-in-conditioner-337ml","title":"AS I AM Restore \u0026 Repair Jamaican Black Castor Oil Leave in Conditioner 337ml","description":"\u003cp data-start=\"5\" data-end=\"549\"\u003e\u003cstrong data-start=\"5\" data-end=\"89\"\u003eAs I Am Restore \u0026amp; Repair Jamaican Black Castor Oil Leave‑In Conditioner – 337 ml\u003c\/strong\u003e\u003cbr data-start=\"89\" data-end=\"92\"\u003eRepair and revitalize your curls with this deeply conditioning leave-in formula featuring Jamaican Black Castor Oil, shea butter, and tea tree oil. It delivers intense moisture, helps strengthen and protect against breakage, and supports scalp health. The creamy, non-greasy texture detangles and softens without weighing hair down. Perfect for wash‑and‑go styles, twist-outs, or daily hydration. Enjoy healthier, shinier, and more manageable textured hair.\u003c\/p\u003e\n\u003cp data-start=\"551\" data-end=\"570\"\u003e\u003cstrong data-start=\"551\" data-end=\"568\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"571\" data-end=\"861\"\u003e\n\u003cli data-start=\"571\" data-end=\"639\"\u003e\n\u003cp data-start=\"573\" data-end=\"639\"\u003eDeeply nourishes and strengthens with castor oil and shea butter\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"640\" data-end=\"692\"\u003e\n\u003cp data-start=\"642\" data-end=\"692\"\u003eEnhances curl definition while softening strands\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"693\" data-end=\"737\"\u003e\n\u003cp data-start=\"695\" data-end=\"737\"\u003eSoothes scalp and helps reduce itchiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"738\" data-end=\"794\"\u003e\n\u003cp data-start=\"740\" data-end=\"794\"\u003eLightweight, slip-rich formula for easier detangling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"795\" data-end=\"861\"\u003e\n\u003cp data-start=\"797\" data-end=\"861\"\u003eIdeal for natural, color-treated, or chemically processed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954127147349,"sku":"","price":7.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Asset501.png?v=1750538797"},{"product_id":"as-i-am-restore-repair-jamaican-black-castor-oil-water-473ml","title":"As I am Restore \u0026 Repair Jamaican Black Castor Oil Water 473ml","description":"\u003cp data-end=\"269\" data-start=\"5\"\u003e\u003cstrong data-end=\"74\" data-start=\"5\"\u003eAs I Am Restore \u0026amp; Repair Jamaican Black Castor Oil Water – 473 ml\u003c\/strong\u003e\u003cbr data-end=\"77\" data-start=\"74\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis lightweight, hydrating mist is infused with Jamaican Black Castor Oil, ceramides, and vitamins C and E to nourish and strengthen hair.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIt replenishes moisture, reduces breakage, and enhances shine without buildup.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIdeal for refreshing curls, detangling, or as a pre-styling treatment.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSuitable for all hair types, especially textured, dry, or transitioning hair.\u003c\/span\u003e\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"288\" data-start=\"271\"\u003e\u003cstrong data-end=\"288\" data-start=\"271\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"537\" data-start=\"289\"\u003e\n\u003cli data-end=\"330\" data-start=\"289\"\u003e\n\u003cp data-end=\"330\" data-start=\"291\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eBoosts moisture and strengthens hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"372\" data-start=\"331\"\u003e\n\u003cp data-end=\"372\" data-start=\"333\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eReduces breakage and enhances shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"414\" data-start=\"373\"\u003e\n\u003cp data-end=\"414\" data-start=\"375\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eLightweight, non-greasy formula\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"456\" data-start=\"415\"\u003e\n\u003cp data-end=\"456\" data-start=\"417\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eFree from sulfates, parabens, and phthalates\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"537\" data-start=\"457\"\u003e\n\u003cp data-end=\"537\" data-start=\"459\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eVegan and cruelty-free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954134946133,"sku":"","price":8.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered5588.png?v=1750535694"},{"product_id":"as-i-am-rice-water-conditioner-237ml","title":"As I Am Rice Water Conditioner 237ml","description":"\u003cp data-start=\"40\" data-end=\"83\" bis_size='{\"x\":12,\"y\":9,\"w\":560,\"h\":19,\"abs_x\":428,\"abs_y\":269}'\u003e\u003cstrong data-start=\"40\" data-end=\"83\" bis_size='{\"x\":12,\"y\":9,\"w\":265,\"h\":18,\"abs_x\":428,\"abs_y\":269}'\u003eAs I Am Rice Water Conditioner – 237 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"85\" data-end=\"237\" bis_size='{\"x\":12,\"y\":45,\"w\":560,\"h\":78,\"abs_x\":428,\"abs_y\":305}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":12,\"y\":45,\"w\":556,\"h\":57,\"abs_x\":428,\"abs_y\":305}'\u003eThis nourishing conditioner is enriched with fermented black rice water, biotin, saw palmetto, ceramides, and copper tripeptide to hydrate, strengthen, and revitalize curls and coils.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":46,\"y\":84,\"w\":433,\"h\":18,\"abs_x\":462,\"abs_y\":344}'\u003eIt helps reduce breakage, enhance elasticity, and improve scalp health.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":12,\"y\":84,\"w\":559,\"h\":38,\"abs_x\":428,\"abs_y\":344}'\u003eSuitable for all hair types, including low and high-porosity textures.\u003c\/span\u003e\u003cspan class=\"\" data-state=\"closed\" bis_size='{\"x\":332,\"y\":104,\"w\":0,\"h\":18,\"abs_x\":748,\"abs_y\":364}'\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"239\" data-end=\"256\" bis_size='{\"x\":12,\"y\":139,\"w\":560,\"h\":19,\"abs_x\":428,\"abs_y\":399}'\u003e\u003cstrong data-start=\"239\" data-end=\"256\" bis_size='{\"x\":12,\"y\":139,\"w\":85,\"h\":18,\"abs_x\":428,\"abs_y\":399}'\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"257\" data-end=\"505\" bis_size='{\"x\":12,\"y\":175,\"w\":560,\"h\":162,\"abs_x\":428,\"abs_y\":435}'\u003e\n\u003cli data-start=\"257\" data-end=\"298\" bis_size='{\"x\":52,\"y\":175,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":435}'\u003e\n\u003cp data-start=\"259\" data-end=\"298\" bis_size='{\"x\":52,\"y\":175,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":435}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":175,\"w\":289,\"h\":18,\"abs_x\":468,\"abs_y\":435}'\u003eStrengthens hair strands and reduces breakage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"299\" data-end=\"340\" bis_size='{\"x\":52,\"y\":210,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":470}'\u003e\n\u003cp data-start=\"301\" data-end=\"340\" bis_size='{\"x\":52,\"y\":210,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":470}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":210,\"w\":299,\"h\":18,\"abs_x\":468,\"abs_y\":470}'\u003eImproves scalp health and promotes hair growth\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"341\" data-end=\"382\" bis_size='{\"x\":52,\"y\":246,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":506}'\u003e\n\u003cp data-start=\"343\" data-end=\"382\" bis_size='{\"x\":52,\"y\":246,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":506}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":246,\"w\":260,\"h\":18,\"abs_x\":468,\"abs_y\":506}'\u003eEnhances moisture retention and elasticity\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"383\" data-end=\"424\" bis_size='{\"x\":52,\"y\":282,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":542}'\u003e\n\u003cp data-start=\"385\" data-end=\"424\" bis_size='{\"x\":52,\"y\":282,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":542}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":282,\"w\":128,\"h\":18,\"abs_x\":468,\"abs_y\":542}'\u003eSuitable for daily use\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"425\" data-end=\"505\" bis_size='{\"x\":52,\"y\":317,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":577}'\u003e\n\u003cp data-start=\"427\" data-end=\"505\" bis_size='{\"x\":52,\"y\":317,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":577}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":317,\"w\":306,\"h\":18,\"abs_x\":468,\"abs_y\":577}'\u003eFree from sulfates, silicones, parabens, and gluten\u003c\/span\u003e\u003cspan class=\"\" data-state=\"closed\" bis_size='{\"x\":358,\"y\":317,\"w\":89,\"h\":18,\"abs_x\":774,\"abs_y\":577}'\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"507\" data-end=\"522\" bis_size='{\"x\":12,\"y\":353,\"w\":560,\"h\":19,\"abs_x\":428,\"abs_y\":613}'\u003e\u003cstrong data-start=\"507\" data-end=\"522\" bis_size='{\"x\":12,\"y\":353,\"w\":79,\"h\":18,\"abs_x\":428,\"abs_y\":613}'\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-start=\"523\" data-end=\"733\" bis_size='{\"x\":12,\"y\":388,\"w\":560,\"h\":126,\"abs_x\":428,\"abs_y\":648}'\u003e\n\u003cli data-start=\"523\" data-end=\"565\" bis_size='{\"x\":52,\"y\":388,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":648}'\u003e\n\u003cp data-start=\"526\" data-end=\"565\" bis_size='{\"x\":52,\"y\":388,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":648}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":388,\"w\":161,\"h\":18,\"abs_x\":468,\"abs_y\":648}'\u003eApply to clean, damp hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"566\" data-end=\"608\" bis_size='{\"x\":52,\"y\":424,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":684}'\u003e\n\u003cp data-start=\"569\" data-end=\"608\" bis_size='{\"x\":52,\"y\":424,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":684}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":424,\"w\":216,\"h\":18,\"abs_x\":468,\"abs_y\":684}'\u003eMassage gently into hair and scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"609\" data-end=\"651\" bis_size='{\"x\":52,\"y\":460,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":720}'\u003e\n\u003cp data-start=\"612\" data-end=\"651\" bis_size='{\"x\":52,\"y\":460,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":720}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] bg-[#FCECC1] dark:bg-[#64572A] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":460,\"w\":151,\"h\":18,\"abs_x\":468,\"abs_y\":720}'\u003eLeave on for 15 minutes.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"652\" data-end=\"733\" bis_size='{\"x\":52,\"y\":495,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":755}'\u003e\n\u003cp data-start=\"655\" data-end=\"733\" bis_size='{\"x\":52,\"y\":495,\"w\":520,\"h\":19,\"abs_x\":468,\"abs_y\":755}'\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\" bis_size='{\"x\":52,\"y\":495,\"w\":233,\"h\":18,\"abs_x\":468,\"abs_y\":755}'\u003eRinse thoroughly and style as desired.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954139074901,"sku":"","price":12.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered587.png?v=1750535895"},{"product_id":"as-i-am-rice-water-for-all-hair-types-473ml","title":"As i am rice water for all hair types 473ml","description":"\u003cp data-end=\"42\" data-start=\"5\"\u003e\u003cstrong data-end=\"42\" data-start=\"5\"\u003eAs I Am Rice Water Spray – 473 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"236\" data-start=\"44\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis lightweight, multi-use mist is designed to hydrate, strengthen, and revitalize hair and scalp.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eInfused with forbidden black rice water, biotin, ceramides, and saw palmetto, it promotes healthier-looking hair by improving moisture retention, enhancing elasticity, and reducing breakage.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe sub-micron technology ensures deep penetration of ingredients, supporting the scalp's protective barrier and easing both wet and dry combing.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSuitable for all hair types, including low and high-porosity textures.\u003c\/span\u003e\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"255\" data-start=\"238\"\u003e\u003cstrong data-end=\"255\" data-start=\"238\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"546\" data-start=\"256\"\u003e\n\u003cli data-end=\"297\" data-start=\"256\"\u003e\n\u003cp data-end=\"297\" data-start=\"258\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eLocks moisture into the scalp and hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"339\" data-start=\"298\"\u003e\n\u003cp data-end=\"339\" data-start=\"300\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eImproves hair strength and elasticity\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"381\" data-start=\"340\"\u003e\n\u003cp data-end=\"381\" data-start=\"342\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEases detangling and reduces breakage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"423\" data-start=\"382\"\u003e\n\u003cp data-end=\"423\" data-start=\"384\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eBalances scalp pH\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"465\" data-start=\"424\"\u003e\n\u003cp data-end=\"465\" data-start=\"426\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eFree from parabens, sulfates, silicones, and gluten\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"546\" data-start=\"466\"\u003e\n\u003cp data-end=\"546\" data-start=\"468\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eVegan and cruelty-free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954142941525,"sku":"","price":12.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered321.png?v=1750536090"},{"product_id":"as-i-am-rice-water-micellar-shampoo-237ml","title":"As I Am Rice Water Micellar Shampoo 237ml","description":"\u003cp data-end=\"53\" data-start=\"5\"\u003e\u003cstrong data-end=\"53\" data-start=\"5\"\u003eAs I Am Rice Water Micellar Shampoo – 237 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"205\" data-start=\"55\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis gentle, sulfate-free micellar shampoo is designed to cleanse and nourish all hair types, including curly, coily, and textured hair.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eInfused with fermented black rice water, biotin, ceramides, and saw palmetto, it strengthens hair, improves elasticity, and promotes a healthy scalp.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe innovative micellar technology attracts and lifts away dirt, oil, and buildup without stripping moisture, leaving hair feeling clean, soft, and manageable.\u003c\/span\u003e\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"224\" data-start=\"207\"\u003e\u003cstrong data-end=\"224\" data-start=\"207\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"558\" data-start=\"226\"\u003e\n\u003cli data-end=\"267\" data-start=\"226\"\u003e\n\u003cp data-end=\"267\" data-start=\"228\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eStrengthens hair by up to 124%\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"309\" data-start=\"268\"\u003e\n\u003cp data-end=\"309\" data-start=\"270\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eImproves hair moisture by up to 21%\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"351\" data-start=\"310\"\u003e\n\u003cp data-end=\"351\" data-start=\"312\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEases wet combing by up to 55%\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"393\" data-start=\"352\"\u003e\n\u003cp data-end=\"393\" data-start=\"354\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEnhances wet detangling by up to 51%\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"435\" data-start=\"394\"\u003e\n\u003cp data-end=\"435\" data-start=\"396\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSuitable for all hair types, including color-treated and chemically processed hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"477\" data-start=\"436\"\u003e\n\u003cp data-end=\"477\" data-start=\"438\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eFree from sulfates, parabens, silicones, gluten, and artificial colors\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"558\" data-start=\"478\"\u003e\n\u003cp data-end=\"558\" data-start=\"480\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eVegan and cruelty-free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954145890645,"sku":"","price":8.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recoveredee.png?v=1750536225"},{"product_id":"as-i-am-rosemary-conditioner-237ml","title":"As I Am Rosemary Conditioner 237ml","description":"\u003cp data-start=\"5\" data-end=\"561\"\u003e\u003cstrong data-start=\"5\" data-end=\"46\"\u003eAs I Am Rosemary Conditioner – 237 ml\u003c\/strong\u003e\u003cbr data-start=\"46\" data-end=\"49\"\u003eRevitalize and balance your scalp while nourishing your strands with this botanical-rich conditioner. Enriched with rosemary extract, it gently soothes the scalp, strengthens hair fibers, and supports healthy growth. The slip-rich formula detangles with ease, reducing breakage while infusing hair with shine and softness. Lightweight and residue-free, it’s perfect for daily use on natural, color-treated, or chemically processed textures. Enjoy refreshed, manageable hair and a healthier scalp with every wash.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"582\"\u003e\u003cstrong data-start=\"563\" data-end=\"580\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"583\" data-end=\"861\"\u003e\n\u003cli data-start=\"583\" data-end=\"644\"\u003e\n\u003cp data-start=\"585\" data-end=\"644\"\u003eSoothes and balances the scalp with rosemary antioxidants\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"645\" data-end=\"703\"\u003e\n\u003cp data-start=\"647\" data-end=\"703\"\u003eStrengthens hair to reduce breakage and support growth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"704\" data-end=\"751\"\u003e\n\u003cp data-start=\"706\" data-end=\"751\"\u003eDetangles effortlessly for smoother styling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"752\" data-end=\"806\"\u003e\n\u003cp data-start=\"754\" data-end=\"806\"\u003eEnhances shine and manageability without heaviness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"807\" data-end=\"861\"\u003e\n\u003cp data-start=\"809\" data-end=\"861\"\u003eSafe and effective for all hair types and textures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954148708693,"sku":"","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered32.png?v=1750536383"},{"product_id":"as-i-am-rosemary-edge-control","title":"As I Am Rosemary Edge Control","description":"\u003cp data-start=\"5\" data-end=\"481\"\u003e\u003cstrong data-start=\"5\" data-end=\"46\"\u003eAs I Am Rosemary Edge Control\u003c\/strong\u003e\u003cbr data-start=\"46\" data-end=\"49\"\u003eSculpt polished baby hairs with this gentle yet effective edge control infused with rosemary extract. It offers a soft, flexible hold that smooths flyaways without flaking or greasiness. Enriched with rosemary’s nourishing properties, it helps strengthen strands and support scalp health. The non-sticky formula delivers a sleek finish perfect for braids, ponytails, and protective styles. Suitable for all hair types and daily use.\u003c\/p\u003e\n\u003cp data-start=\"483\" data-end=\"502\"\u003e\u003cstrong data-start=\"483\" data-end=\"500\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"503\" data-end=\"732\"\u003e\n\u003cli data-start=\"503\" data-end=\"545\"\u003e\n\u003cp data-start=\"505\" data-end=\"545\"\u003eDefines edges with soft, moldable hold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"546\" data-end=\"590\"\u003e\n\u003cp data-start=\"548\" data-end=\"590\"\u003eSmooths frizz and maintains sleek styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"591\" data-end=\"633\"\u003e\n\u003cp data-start=\"593\" data-end=\"633\"\u003eFortifies hair with rosemary nutrients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"634\" data-end=\"669\"\u003e\n\u003cp data-start=\"636\" data-end=\"669\"\u003eLightweight, non-greasy texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"670\" data-end=\"732\"\u003e\n\u003cp data-start=\"672\" data-end=\"732\"\u003eIdeal for securing hair during styling and protective wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954152771925,"sku":"","price":4.72,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered1231.png?v=1750536598"},{"product_id":"as-i-am-rosemary-oil-60ml","title":"As I Am Rosemary Oil 60ml","description":"\u003cp data-start=\"5\" data-end=\"538\"\u003e\u003cstrong data-start=\"5\" data-end=\"37\"\u003eAs I Am Rosemary Oil – 60 ml\u003c\/strong\u003e\u003cbr data-start=\"37\" data-end=\"40\"\u003eRevitalize scalp and strands with this pure rosemary oil blend, enriched with jojoba and coconut oils. It soothes irritation, stimulates blood circulation, and helps support healthy hair growth. Its multi-functional formula adds shine, strengthens weakened strands, and enhances manageability. Lightweight and fast-absorbing, it's perfect for daily use, pre-shampoo treatments, or mixed into styling products. Ideal for all hair types, especially those seeking scalp nourishment and growth support.\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"559\"\u003e\u003cstrong data-start=\"540\" data-end=\"557\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"560\" data-end=\"834\"\u003e\n\u003cli data-start=\"560\" data-end=\"629\"\u003e\n\u003cp data-start=\"562\" data-end=\"629\"\u003eStimulates scalp health and supports growth with rosemary extract\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"630\" data-end=\"676\"\u003e\n\u003cp data-start=\"632\" data-end=\"676\"\u003eStrengthens hair fibers and enhances shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"677\" data-end=\"728\"\u003e\n\u003cp data-start=\"679\" data-end=\"728\"\u003eLightweight, non-greasy formula absorbs quickly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"729\" data-end=\"773\"\u003e\n\u003cp data-start=\"731\" data-end=\"773\"\u003eSoothes irritation and calms sensitivity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"774\" data-end=\"834\"\u003e\n\u003cp data-start=\"776\" data-end=\"834\"\u003eVersatile: use alone, in blends, or as a treatment boost\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954154312021,"sku":"","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered55_a7f5f35c-421c-4743-8dd4-4ed89332d324.png?v=1750536689"},{"product_id":"as-i-am-rosemary-shampoo-237ml","title":"As I Am Rosemary Shampoo 237ml","description":"\u003cp data-start=\"44\" data-end=\"121\"\u003e\u003cstrong data-start=\"44\" data-end=\"81\"\u003eAs I Am Rosemary Shampoo – 237 ml\u003c\/strong\u003e\u003cbr data-start=\"81\" data-end=\"84\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEnergize your scalp and strengthen strands with this rosemary-infused, flash-foam shampoo. It gently cleanses away buildup and flakes, while boosting hydration and balancing scalp pH—ideal for dryness or light dandruff. Enriched with peppermint oil, biotin, melatonin, and copper peptides, it enhances circulation and supports thicker, stronger hair. Lightweight and residue-free, it leaves hair feeling refreshed, manageable, and subtly scented.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"123\" data-end=\"142\"\u003e\u003cstrong data-start=\"123\" data-end=\"140\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"143\" data-end=\"352\"\u003e\n\u003cli data-start=\"143\" data-end=\"184\"\u003e\n\u003cp data-start=\"145\" data-end=\"184\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eDetoxifies and soothes scalp while reducing flakes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"185\" data-end=\"226\"\u003e\n\u003cp data-start=\"187\" data-end=\"226\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eStrengthens hair by up to 29% and improves elasticity\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"227\" data-end=\"268\"\u003e\n\u003cp data-start=\"229\" data-end=\"268\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHydrates strands, making detangling up to 56% easier\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"269\" data-end=\"310\"\u003e\n\u003cp data-start=\"271\" data-end=\"310\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eBalances scalp moisture and supports a healthy barrier\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"311\" data-end=\"352\"\u003e\n\u003cp data-start=\"313\" data-end=\"352\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEncourages thicker, denser hair with botanical nutrients\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954156966229,"sku":"","price":8.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered21.png?v=1750536837"},{"product_id":"as-i-am-rosemary-styling-mousse-237ml","title":"As I Am Rosemary Styling Mousse 237ml","description":"\u003cp data-start=\"83\" data-end=\"313\"\u003eA lightweight, nourishing mousse designed to define curls and promote scalp health. Infused with rosemary, peppermint, and biotin, it supports stronger, healthier hair. Ideal for natural styles needing soft hold and frizz control.\u003c\/p\u003e\n\u003cul data-start=\"315\" data-end=\"470\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-start=\"315\" data-end=\"368\"\u003e\n\u003cp data-start=\"317\" data-end=\"368\"\u003eProvides flexible, flake-free hold without crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"369\" data-end=\"414\"\u003e\n\u003cp data-start=\"371\" data-end=\"414\"\u003eStimulates scalp and supports hair growth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"415\" data-end=\"470\" data-is-last-node=\"\"\u003e\n\u003cp data-start=\"417\" data-end=\"470\" data-is-last-node=\"\"\u003eSuitable for twist-outs, wash-and-go, and roller sets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954162241877,"sku":"","price":9.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovereddd.png?v=1750537016"},{"product_id":"as-i-am-rosemary-water-475ml","title":"As I Am Rosemary Water 475ml","description":"\u003cp data-start=\"0\" data-end=\"232\"\u003eA refreshing, alcohol-free rosemary-infused water mist designed to stimulate the scalp and invigorate hair between washes. Helps detangle, refresh curls, and enhance natural shine. Perfect for fuller styles and quick midday revival.\u003c\/p\u003e\n\u003cul data-start=\"234\" data-end=\"405\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-start=\"234\" data-end=\"291\"\u003e\n\u003cp data-start=\"236\" data-end=\"291\"\u003eLightweight mist that revives curls and reduces frizz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"292\" data-end=\"350\"\u003e\n\u003cp data-start=\"294\" data-end=\"350\"\u003eSoothes scalp with rosemary and promotes a fresh scent\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"351\" data-end=\"405\" data-is-last-node=\"\"\u003e\n\u003cp data-start=\"353\" data-end=\"405\" data-is-last-node=\"\"\u003eCan be used daily as a refresher or pre-styling prep\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954165911893,"sku":"","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/55555.png?v=1750537167"},{"product_id":"as-i-am-smoothing-gel-227g","title":"As I Am Smoothing Gel 227g","description":"\u003cp data-start=\"0\" data-end=\"31\"\u003e\u003cstrong data-start=\"0\" data-end=\"31\"\u003eAs I Am Smoothing Gel 227 g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"33\" data-end=\"287\"\u003eA non-flaking, alcohol-free smoothing gel crafted to tame frizz and enhance curl definition with a natural-looking hold. Enriched with olive oil and shea butter to nourish and moisturize strands. Ideal for sleek styles, twist-outs, and wash-and-go looks.\u003c\/p\u003e\n\u003cul data-start=\"289\" data-end=\"495\" data-is-only-node=\"\" data-is-last-node=\"\"\u003e\n\u003cli data-start=\"289\" data-end=\"350\"\u003e\n\u003cp data-start=\"291\" data-end=\"350\"\u003eProvides medium hold while maintaining softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"351\" data-end=\"429\"\u003e\n\u003cp data-start=\"353\" data-end=\"429\"\u003eSeals in moisture to reduce dryness and provide long-lasting frizz control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"430\" data-end=\"495\" data-is-last-node=\"\"\u003e\n\u003cp data-start=\"432\" data-end=\"495\" data-is-last-node=\"\"\u003eSuitable for natural, chemically-treated, or relaxed hair types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":50954176659797,"sku":"","price":7.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/Untitled-1-Recovered55_0fb46ac1-62c0-4633-b52a-f60f59c4154a.png?v=1750537320"},{"product_id":"as-i-am-curl-color-curling-gel-6oz","title":"AS I AM CURL COLOR \u0026 CURLING GEL 6OZ","description":"","brand":"Beauty World","offers":[{"title":"COOL BLUE","offer_id":51519004082517,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false},{"title":"BOLD GOLD","offer_id":51519004115285,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false},{"title":"EMERAID GREEN","offer_id":51519004148053,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false},{"title":"HOT RED","offer_id":51519004180821,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false},{"title":"PASSION PURPLE","offer_id":51519004213589,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false},{"title":"SASSY SILVER","offer_id":51519004246357,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/IMG_3630.webp?v=1758669076"},{"product_id":"as-i-am-born-curly-avocado-shea-cowash-8-oz","title":"AS I AM Born Curly Avocado Shea CoWash 8 OZ","description":"","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":51550134436181,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/BC-CoWash_jpg.webp?v=1758994603"},{"product_id":"as-i-am-curl-clarity-shampoo-8-oz","title":"AS I AM Curl Clarity Shampoo 8 OZ","description":"","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":51550135550293,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/IMG_9553.webp?v=1758994656"},{"product_id":"as-i-am-dry-itchy-scalp-care-co-wash-16-oz","title":"AS I AM Dry \u0026 Itchy Scalp Care Co-Wash 16 OZ","description":"","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":51550138990933,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/IMG_9600.avif?v=1758994697"},{"product_id":"as-i-am-dry-itchy-scalp-care-shampoo-12-oz","title":"AS I AM DRY \u0026 ITCHY SCALP CARE SHAMPOO 12 OZ","description":"","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":51550139711829,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/IMG_9597.avif?v=1758994742"},{"product_id":"as-i-am-jamaican-black-castor-oil-co-wash-16-oz","title":"AS I AM Jamaican Black Castor Oil Co-Wash 16 OZ","description":"","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":51550141907285,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/IMG_9581.webp?v=1758994782"},{"product_id":"as-i-am-long-luxe-shampoo-12-oz","title":"AS I AM Long \u0026 Luxe Shampoo 12 OZ","description":"","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":51550147281237,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/IMG_9605.webp?v=1758994937"},{"product_id":"as-i-am-rice-water-micellar-shampoo-8-oz","title":"AS I AM Rice Water Micellar Shampoo 8 OZ","description":"","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":51550149247317,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/IMG_9567.avif?v=1758995000"},{"product_id":"as-i-am-rosemary-shampoo-8-oz","title":"AS I AM Rosemary Shampoo 8 OZ","description":"","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":51550149804373,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/SoloPictureonGreen-RosemaryShampooFront_png.webp?v=1758995033"},{"product_id":"as-i-am-born-curly-argan-leave-in-conditioner-8-oz","title":"AS I AM Born Curly Argan Leave-In Conditioner 8 OZ","description":"","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":51578865680725,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/BC-Conditioner_jpg.webp?v=1759345020"},{"product_id":"as-i-am-detangling-conditioner-8-oz","title":"AS I AM Detangling Conditioner 8 OZ","description":"","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":51578887471445,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/AIADetanglingConditioner8FlOzfront_jpg.webp?v=1759345094"},{"product_id":"as-i-am-dry-itchy-scalp-care-conditioner-12-oz","title":"AS I AM Dry \u0026 Itchy Scalp Care Conditioner 12 OZ","description":"","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":51578898481493,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/IMG_9596.webp?v=1759345197"},{"product_id":"as-i-am-dry-itchy-scalp-care-leave-in-conditioner-8-oz","title":"AS I AM DRY \u0026 ITCHY SCALP CARE LEAVE-IN CONDITIONER 8 OZ","description":"","brand":"Beauty World","offers":[{"title":"Default Title","offer_id":51578907558229,"sku":null,"price":8.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/4250\/2997\/files\/IMG_9601.webp?v=1759345270"}],"url":"https:\/\/beautyworld.co.uk\/collections\/as-i-am.oembed?page=2","provider":"Beauty World","version":"1.0","type":"link"}